Central University of Kerala

Department of Management Studies
 
The University


The Central University of Kerala, Kasaragod, came into being in 2009 under the Central Universities Act 2009 (Parliament Act No.25 of 2009). The University is founded on the noble vision of a “caring wisdom” and is guided by the lofty ideals of academic and social commitment, moral steadfastness and intellectual and spiritual enlightenment, as reflected in its vision statement. Located in a region characterized by linguistic and ethnic diversity and cultural richness, the University seeks to harness the local resources- human , intellectual, social, artistic and cultural- while bringing in the best that is globally available, thus maintaining a fruitful, symbiotic relationship with a region that badly needs an educational uplift. The University opened its academic portals in October 2009 with two PG programmes and operated from a rented building at Nayanmarmoola (Vidyanagar). From this humble beginning, CU Kerala has grown into an institution offering twenty one postgraduate and research programmes.

Higher Education in India


Higher education in India has taken a giant leap due to the rising standards of living, aspirations of the middle class for higher education, and the proven records of how education had touched the lives of families and also the Governments focus and the consequent quantum leap in the level of investment in education. India according to reports has 65% of the population below the age group of 35 and it means, India by all means will be the provider of manpower to the world. The Indian Higher Education system is the largest in the world encompassing 17 million students and approximately 900 Universities and 43,023 colleges. In the last six decades, the number of universities has jumped 23 times, whereas the number of colleges has increased by over 66 times. However, with the population of India expected to grow to over 1.3 billion by 2020, the capacity of the higher education needs to nearly double, to meet the targeted Gross Enrolment Ratio, or GER, of 30% for the higher education segment. This would require an investment of USD 180 billion. Only 18% of the total student population is involved in Commerce and Management education. A recent study on the public spending on higher education world-wide indicates that countries which have considerably improved the higher education infrastructure have witnessed rapid growth over the years. It also seen that though public funding on education had improved over the years, the higher education scenario in many nations, still remains inadequate compared to the demand. Kasargod district lacks a professional management programme and Central University of Kerala has taken the initiative to offer the programme.

Management Education

Management is as old as human civilization. It is universal in nature. It is multi-disciplinary and goal oriented. Management education enhances the managerial skills by sharing of ideas, the acceptance of others’ ideas, problem solving skills, experiential learning and decision making .Students coming from different spheres of life, bring with them all the advantages, disadvantages, fairness and prejudice of centuries of cultural heritage. These characteristics manifest themselves sometimes, in totally different approaches towards solving business problems and learning fundamentals of management. Management Education imparts them with conceptual skills, communication skills, human relations skills, problem solving skills, technical skills, administrative and leadership skills.  Management education in India had achieved a lot of significance with the country being exposed to Liberalization, Privatization and Globalization. Over the years, management institutions have burgeoned in the country rapidly. The MNCs and TNCs actively seek management graduates and groom them to become future leaders. Thus, the Management Education is not only a catalyst but also acts as guide to the student in times of his development. It can also nurture the seed of entrepreneurship that can not only establish the faith in the mind of the student to be entrepreneurial in career, but will also make the institution proud of its achievement.

In this backdrop , as a part of responsibility towards society , the Central University of Kerala has identified the need to prepare professionals with Management education to fill the gap between trained manpower demand and shortage in available supply. Authorities of the university decided to offer two-year full-time post graduate programme in Master of Business Administration (MBA) to cater the needs of industry at managerial level.


VISION


To be a center of global excellence in the area of Management and bring in innovations in pedagogy, foster entrepreneurship and provide industry institute interface for the budding managers.

MISSION


To create professionals who are able to take decisions, implement and lead in the realms of business and other institutions across the globe.

GOALS


The Department wishes

·         To prepare young and dynamic professionals, entrepreneurs and researchers in marketing, finance, HR, Operations and Systems.

·         To contribute in developing socially responsible business models

·         Collaborate with corporates of varied industries to get practical exposure so as to manage, lead and succeed in all endeavors.

·         To offer world class management programme

·         To provide insights into the knowledge, skills and mould the attitude of the students to become professionals in their area of specialization.

CORE VALUES


The Department perceives strongly in

·         humanness, kindness, honesty, hardwork and positive thinking as essential qualities to work with and for people.

·         Equanimity, integrity, inter personal rapport and dignity as the core values to have a healthy and productive work culture.

The values of the Department are to:

·         To reflect the mindset of humanness

·         Inculcate a sense of belongingness

·         Deliver ethically , morally and socially responsible professionals

FACILITIES

The Department makes all possible efforts to equip the classrooms with all modern gadgets to facilitate for effective teaching and learning

Computer Lab

The Department conducts practical class pertaining to computer in the computer lab. The lab is connected with Wi-Fi facility.

Books and E-resources

The university Central Library issues text and reference books to the students.

Campus Life

The campus landscape is very vibrant that creates study atmosphere.


DISTINCT FEATURES

MBA is the professional programme designed to groom students with the skills and qualities expected to manage various functional areas, namely finance, marketing, HR, Operations, and Systems..

Duration

MBA is a regular PG Programme with a duration of two academic years offered under CBCS comprising of four semesters. In each academic year there shall be two semesters commencing from June to November and December to April respectively

Pedagogy

The pedagogy and curriculum are designed to enable the students to learn and acquire both theoretical knowledge and practical skills in management. A balanced combination of theory and practical classes using teaching methods such as lectures, case studies , presentations , group discussions, field visits and project work. The Medium of teaching is in English only.

Curriculum

Comprehensive and updated curriculum designed keeping in mind the varied carrier prospects of students based on the expectations and requirements of the industry and society. In addition to the existing regulations for Post Graduate Programme offered under the Choice Based Credit Semester System(CBCS) at the University, MBA ( full time-CBCSS) will have the following additional provisions:

Student intake
At present, the total number of initial intake is 38. In order to encourage the industry participation, 10% additional seats be reserved for industry sponsored candidates/ defense personnel. There will be no age restriction for seeking admission to MBA programme.

Eligibility for Admission

Student having a Bachelor’s Degree from a recognized university under 10 plus two plus three system in any discipline with not less than 50 percent marks or equivalent grade in aggregate are eligible for admission. The admission will be based on a CUK entrance examination/CAT/CMAT/KMAT (Kerala) and Group Discussion / Interview as decided by the Admission Committee of Central University of Kerala from time to time.
Admission Procedure and Reservation
As per existing CBCS regulations of Central University of Kerala
Attendance
As per existing CBCS regulations of Central University of Kerala

EVALUATION AND AWARD OF GRADES

Choice Based Credit Semester System (CBCSS)

The MBA (General Management) degree programme is offered through Choice Based Credit Semester system. Under this system subjects are classified into hard core and soft core courses. During the third and fourth semester students are required to take specialized courses as elective subjects.

Weightage of Marks:
The weightage of marks between Continuous Internal Assessment and End Semester Examinations shall be 40 and 60 respectively.
The distribution of Continuous Assessment (CA) marks will be:

(a)        Mid-term assessment  (average of the best two)                             :         15 Marks

(b)        Assignments/ Case analysis                                                            :        10     ”

(c)        Seminar, Presentation, Role plays etc.,.                                          :        10     ”

(d)       Attendance                                                                                       :       5     ”

             (75% to 80% - 1mark, 80% to 85% -2 marks, 85% to

             90% - 3 marks, 90% to 95%- 4 marks, above 95%- 5

             Marks)

                                                                Total                                           :       40 Marks


Pass minimum:

For Continuous Assessment (CA) there is no separate minimum for a pass, however, for the End Semester Assessment (ESA), the student should acquire a minimum of 40% and in aggregate( CA plus ESA) the student should possess 50% marks for a pass in each subject


Time Limit for the Completion of Programme:

As per existing CBCSS regulations of Central University of Kerala

Classification of Successful Candidates:
As per existing CBCSS regulations of Central University of Kerala


Comprehensive viva

The evaluation will be done internally by the Department. The students will have to attend a comprehensive viva voce examination during II and IV semesters, covering the I and II semester subjects in the Second semester and III and IV semester subjects in the Fourth semester.


Orientation Report

At the end of Second semester, students have to get oriented to various business formats for a period of 30 days before the commencement of third semester. During this orientation, the students are expected to associate themselves with Business organizations/ Entrepreneurial ventures and submit a report. The evaluation of the report and the viva voce will be done internally by the Department. The duly certified attendance of the student from the organization needs to be produced at the time of submission of report.

Internship Report/ Independent Research Study

During the fourth semester, every student of MBA (CBCSS) programme is required to undertake a internship work on problem(s) pertaining to their specialisation under the guidance and supervision of a member of the faculty. The report on the same has to be submitted before the commencement of the fourth semester university examination and will have to be undertaken for a period of six weeks. Students shall be deputed for the internship work during fourth semester.

Those who would like to undertake independent research study need to get the title approved by the supervisor and the same be undertaken under the close supervision of the supervisor at the Department and will have to maintain attendance at the department. The project as well the independent research study will have to be undertaken simultaneously in the fourth semester. There will be external valuation for the internship / independent research study report. The evaluation for 200 marks will be conducted by external examiner(s) duly prepared by the Head of the Department with the approval of the Dean, School of Business Studies.  

Co-curricular activities

University – Industry Interface

In order to build and nurture long term relationships with the industry, the department frequently conducts special lectures under ‘Knowledge Enrichment Series” by inviting practicing professionals and corporate executives so as to infuse confidence and to impart various soft skills amongst the students in their business endeavours.
 
MOOC/ SWAYAM courses

Students desirous of taking MOOC/ SWAYAM courses will be given extra credits over and above the existing credits for the MBA programme after the approval by the Head of the department.

Any other regulations not mentioned here, will be as per CBCSS regulations in force at Central University of Kerala.

Notwithstanding anything contained in the regulation, the Vice Chancellor for a period of three years from the date of coming into force of this regulation has the power to modify as may be necessary. 
  Programmes of study:- Click Here
 
 Faculty

 1. Prof.(Dr.) V Balachandran:- Read More

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